@goodworkmb — 6x breakout

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You may have seen this video of Coldplay

@goodworkmb

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Why it worked

The video leverages a controversial and attention-grabbing tactic used by a globally recognized band (Coldplay) to highlight social and political issues. By showing how Coldplay uses their platform to expose wrongdoing, it taps into a sense of outrage and curiosity, driving engagement.

Summary

The video discusses how the band Coldplay has been using their concerts to expose various scandals and controversial topics. This includes projecting images of State Farm agents who dropped coverage for families who lost homes, showing locations of Chinese prison camps, and displaying a guest list related to Diddy's parties. The band has also been recognized by the UN as a moral authority.

Structure

1Coldplay exposing scandals at concerts
2Projecting images of State Farm agents
3Showing Chinese prison camps
4Displaying Diddy's guest list
5UN recognizing Coldplay as moral authority

Product placement

The video shows clips of Coldplay concerts where they project images and text related to various social and political issues. It also shows a screenshot of a LinkedIn post by Coldplay and a UN article mentioning the band. The "Good Work Times" logo appears at the end.

Call to action

And stream "Balloon Parade Cloud Time" streaming everywhere.

On-screen text

Dan Toomey Good Work Times Reporter United Nations For Now. About Us Our Work Events and News Get Involved 80th Anniversary The Band Singlehandedly Keeping Us Together By Secretary General António Guterres Coldplay Band. But also so much more than that. 10h As a band, we thought it was important to make a statement about recent things happening on social media. We are not just musicians, we are a beacon of justice in a world gone dark. If you so much as set foot in one of concerts after any sort of wrongdoing, we will know about it. We will find you and we will expose you to our crowds of thousands of middle-aged white people. Affairs, stealing, lying, usury, gluttony, avarice. You name it, our camera people will catch you doing it and expose it to everybody. Let this be a warning to anyone who wishes to see our shows, but has committed one of the seven deadly sins in their lifetime. Just don't show up. We have contracts with the FBI, CIA, MI6, and intelligence agencies we can't even tell you about. So don't fucking ask. Don't make us use our full powers. And stream "Balloon Parade Cloud Time" streaming everywhere. 14.2 million The Good Work Times