Levi's just showed every brand how to turn the World Cup into a marketing move.

@thebrandblueprint

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Why it worked

The video provides high-value, insightful commentary on a trending marketing topic, which appeals to a professional audience interested in brand strategy and viral campaigns.

Summary

The video analyzes a clever PR stunt by Levi's where they turned a mandatory logo-covering requirement at World Cup stadiums into a viral marketing campaign. The creator highlights how the brand's recognizable logo shape allowed them to maintain brand identity despite the restrictions.

Structure

1Introduction to the Levi's World Cup marketing stunt
2Explanation of the stadium logo restriction
3Analysis of how Levi's leveraged their logo shape
4Examples of the campaign across social media and physical stores
5Conclusion on the importance of speed and cultural relevance in marketing

Call to action

Now comment what you think of Levi's strategy.

On-screen text

How Levi's Turned The World Cup Into A Marketing Move Levi's just showed every brand how to turn the World Cup into a marketing move. PREDICT NOW Levi's Stadium WORLD CUP 2026 Nothing to see here. #TheRedactedStadium #DefinitelyNOTLevis Por que LEVI'S está tapando su logotipo? Alguien sabe.... More brands should have a noticeable logo shape.

Original caption

Levi's takes full advantage of FIFA brand ban at World Cup and turns the logo ban into a marketing move. #levis #worldcup #marketing

More from @thebrandblueprint

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Transcript

Levi's just showed every brand how to turn the World Cup into a marketing move. We need to talk about it. So all World Cup stadiums have to cover the logo. So the Levi's stadium went from this to this, but everyone knows it's still the Levi's stadium because of the shape of their logo. So they have taken this hidden logo everywhere, from social media to literally covering their store logos across the world and having truck billboards outside the stadium. Turning a moment that most brands wouldn't lean into, but instead making it all about them. And they've gotten millions of views on their brands and gained hundreds of thousands of followers, all from a PR stunt that they decided to lean into. And turning millions of World Cup eyes onto Levi's. This is a great reminder that the best marketing moves are never planned. Some of the best are really about speed and leaning into culture, and this is definitely one of my favorite examples. More brands should have a noticeable logo shape. Now comment what you think of Levi's strategy.