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Hook

Their other posts in the index, biggest breakout first.
So my Pip Deck just arrived and I couldn't be more excited about this. I've been eyeing these for a really long time. It's like every book I've ever written on copywriting in a deck of cards. Like this one, stories that sell. And it gives you different types of stories that can help sell something. Or how about this one? A story structure. When your plans go wrong, you can blame the game or you can make sense of the failure with a story. Can't wait to start using some of these storytelling principles in my videos and I'll let you know how it goes.