Cluely raises $15M and recreated The Social Network 1:1

@cluelysocial

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Selling · SaaS › AI Tool

Cluelyseen in 17 videos →https://cluely.ai ↗

Why it worked

The video leverages high-quality, recognizable cinematic imagery from a popular film to create a 'hook' that feels like a movie trailer, making the startup announcement feel significantly more prestigious and viral-worthy than a standard founder update.

Summary

The video uses a high-production recreation of a scene from the movie The Social Network to announce that the startup Cluely has raised $15 million. It frames the product as a tool for 'cheating' on interviews and other tasks, positioning it as a disruptive technology.

Structure

1Text overlay introduces the $15M raise and movie recreation
2Narrative summary of the founder's history with AI tools
3Dramatic recreation of a scene from The Social Network
4The founder is welcomed to his new company Cluely
5Final text overlay frames the product as the future of fairness

Product placement

The product Cluely is the central subject of the video, presented through a narrative story about its founder.

Original caption

they created 1:1 replica scenes from the movie about Facebook, the social network and raised $15 million dollars. @trycluely #startup #founder #sf #cs #cluely #genz #entrepreneur #columbia #thesocialnetwork

More from @cluelysocial

Their other posts in the index, biggest breakout first.

On-screen text

Cluely raises $15M and recreated The Social Network 1:1 In February 2025, Roy Lee created Interview Coder, an AI tool to cheat on job interviews. In March, he was kicked from Columbia University after using it to land several top tech jobs. A month later, he started Cluely, an AI tool to cheat on everything. $15 Million Cluely x a16z today it's cheating, tomorrow it's fair.

Transcript

In February 2025, Roy Lee created Interview Coder, an AI tool to cheat on job interviews. In March, he was kicked from Columbia University after using it to land several top tech jobs. Look, I I've already apologized to school, but to be honest, in two years, nobody's going to think this is cheating. A month later, he started Cluely, an AI tool to cheat on everything. Yo, the interview wire just hit. You can allow us to this summer? Welcome to Cluely. $15 Million. today it's cheating, tomorrow it's fair.