POV: You hire a European software engineer at your startup

The video likely performed well due to its use of relatable humor and cultural stereotypes, which often resonate on platforms like TikTok. The "POV" format and the unexpected element of the baguette create an engaging and shareable piece of content that subtly promotes the creator's productivity tool for software engineers.

The video humorously depicts a European software engineer at a startup who brings a baguette to work and eats it throughout the day. The on-screen text and caption suggest this is a common or expected behavior, playing on stereotypes.

The creator's bio link points to Tidbit (tidbit.ai), which is a productivity tool for software engineers. The video itself doesn't explicitly show or mention Tidbit, but the creator is promoting it via their bio link, implying that the lifestyle shown is related to or enabled by their product.