the reason why you can't land an AI

the reason why you can't land an AI automation client is because you're selling the same thing as everybody else. Here are five ways to differentiate your systems. So one is you need to have contextual automations, meaning that you don't talk in terms of leads and business and clients. You want to be very specific. If you're talking to a gym, talk about reactivating old members based on class history and goal tracking. Show that you understand their business model. If you're talking to a plumber, talk in terms of free estimates and quotes. Next is strategic naming and framing. This is very important. You need to come up with unique names and branding. It's all about packaging. Instead of saying you have a lead follow-up automation, call it a fast five touch point system or a speed delete engine. Add perceived value through branded frameworks. You know who does this really well? Sales books. Sales books pretty much talk about the exact same thing, but they package them all in such different and innovative ways, like spin selling, the Sandler rules, the Challenger sale, gap selling. These are all really saying the same stuff, but they've just been packaged in different ways and they're being perceived differently. Then is the ability to bundle it with outcomes. Don't just sell a generic automation that just follows up with leads. Pair that with strategic calls, add templates, onboarding guides, trainings. Sell it as a system to increase revenue, not a tech feature. Nobody cares about your AI receptionist. Next, you want to layer in proprietary value. You want to make it seem like you have something and nobody else does. What is the way that you can do that is through prompts. So talk about your experience designing prompts and how that is different to everybody else. Make them feel like there's something special with you. And finally, the client facing dashboard and reports. This is so underrated because if you want a client to be sticky and if you want to hold on to them, then you have to let them know that the automation is working. So provide them a dashboard with visibility, use Airtable, Notion or whatever, but let them see, okay, we've had X amount of conversations, these are the conversions. This wouldn't have happened if you didn't have my system in place. This is the difference I'm making for you. Here's the ROI, here are the numbers. Let them be constantly reminded that they've made a good investment in you and you're not taking advantage of them. So always offer a dashboard with every automation that you're making. So they have the peace of mind that this is actually working and I'm getting what I paid for. And if not, hold me accountable. These are my KPIs, cancel the contract or get your money back if my automation doesn't do what I said it's going to do. And that's how you stop selling the generic receptionist that everybody's telling you to sell.