Overshot — find the TikToks breaking out, and what they're selling

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I'm realising that some of us are on very different sides of TikTok.

@damnkampolitics

87.2K followers · usually 659 views a post

Views

8.1M

Likes

268.3K

Comments

3.3K

6.3K

Why it worked

The video leverages a sense of mystery and 'insider knowledge' to drive engagement, prompting viewers to perform a specific search action to uncover the 'hidden' content.

Summary

The creator explains that he uses specific search terms like 'Dubai chocolate' to bypass TikTok's content guidelines and direct viewers to important information. He encourages his audience to do their own research when they don't see certain topics on their personalized feeds.

Structure

1Acknowledge different TikTok experiences
2Explain the need for specific search terms
3Clarify why he cannot speak openly about certain topics
4Provide context on the 'Dubai chocolate' search trend

On-screen text

Message To Americans 🇺🇸 I don't see anything, just tell us. Search: "Dubai Chocolate"

Transcript

I'm realising that some of us are on very different sides of TikTok. But regardless of what side you on the things that I tell you to search are valid. I'm not going to have you looking up just anything. So if you can't see it on your FYP or in your search, that don't mean that what I found is not valid. You might just need to do a little bit more research. And if I could tell you, I would just say it in my video, wouldn't that make more sense? But because of TikTok guidelines and rules, there are certain things that I cannot say on here, or they will find the original video that I'm referring you to and remove it. That's my fault for thinking that everybody understood that, because obviously some of y'all just don't get that. That's the reason that they are using things like Dubai chocolate to say that they need help. That's all. And if you type in Dubai chocolate, then these videos of them asking for help and the ways that you can help them are on there.