Buzz Lightyear

@damnkampolitics

87.2K followers · usually 659 views a post

Views

9.3K

Likes

105

Comments

20

Shares

12

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TikTok

https://www.tiktok.com ↗

Why it worked

The video leverages a platform-specific 'Easter egg' or interactive search feature that encourages user participation and comment engagement.

Summary

The creator encourages viewers to search for 'Buzz Lightyear' in the TikTok search bar to see a special animation. He mentions that it might not work for everyone and asks viewers to report their findings in the comments.

Structure

1Creator introduces the topic of Toy Story
2Instructions to search for Buzz Lightyear
3Creator explains the search feature is unique
4Call to action to report results in comments

Product placement

TikTok search feature

Call to action

type in buzz light year

On-screen text

Buzz Lightyear Reply to justchill74500's comment lol he ain't lying type in buzz light year

Original caption

Replying to @justchill74500 Search Buzz Lightyear. See what happens. #buzzlightyear #search #toystory5

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Transcript

Okay. So, I, I'm a fan of Toy Story. I always have been since I was a kid. Right now, search Buzz Lightyear. A lot of y'all said the Woody one won't work for y'all, so yeah, they doing something cool right now. I kind of like this because I, like I said, I'm a Toy Story fan. Love Buzz Lightyear, love Woody. I actually had them little junts when I was a kid, we ain't going, yeah. But yeah, type in Buzz Lightyear up here or down there in your search bar. There's a certain way you got to type it in, but yeah, this junk cool. I like what they doing with this right here. So y'all go check it out, come back to the comments like y'all did in the last video, let me know exactly what y'all seeing, because it's supposed to be different for a lot of people and it, and it said it don't work on some iPhones, so y'all let me know what y'all see.