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26.6Talking HeadStory Open hookSaaS
Hook
Somewhere between accepting that my new life will cost me my old one and mourning the life I thought I’d have
@raquelfromqatch
1.3K followers · usually 1.6K views a post
Views
41.7K
Likes
1.1K
Comments
40
Shares
20
Why it worked
The video uses a highly relatable, emotionally resonant hook that taps into the universal experience of life transitions, paired with high-value, aspirational lifestyle footage that keeps viewers engaged.
Summary
The creator shares a reflective and emotional thought about the transition between her past and future life. The video alternates between her talking to the camera and clips of significant life events like a proposal and a wedding dress fitting.
Structure
- 1Creator shares a vulnerable thought about life transitions
- 2Visuals of a marriage proposal
- 3Visuals of a wedding dress fitting
- 4Final shot of the creator reflecting
On-screen text
Somewhere between accepting that my new life will cost me my old one and mourning the life I thought I’d have
Transcript
Somewhere between accepting that my new life will cost me my old one and mourning the life I thought I’d have
Original caption
Somewhere between accepting that my new life will cost me my old one and mourning the life I thought I’d have #movingon
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