Why it worked
The video uses a relatable, community-focused hook that targets a specific professional niche, encouraging engagement through a clear, low-friction call to action.
Summary
A fashion tech startup founder uses a video to network on LinkedIn by inviting people in the fashion and beauty industry to connect with her. She aims to build professional relationships and potentially collaborate with brands for marketing opportunities.
Structure
- 1Creator introduces herself as a fashion tech founder
- 2Creator invites viewers to connect on LinkedIn
- 3Creator specifies target audience in fashion and beauty
- 4Creator mentions potential for brand collaboration
Product placement
LinkedIn is mentioned in the on-screen text and the caption as the platform for networking.
Call to action
Message me if you’re looking to work in fashion/merchandising OR if you work in marketing for an apparel/beauty brand
On-screen text
LinkedIn Girlsssss
Hi! I'm the founder of a fashion tech startup, always looking to connect with girls who want to work in fashion/merchandising or who work for apparel/beauty brands for marketing opps 🤓
Let's connect! ✨💖✨