WHAT WOULD YOU CALL THIS 😳😳😳

@raquelfromqatch

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Why it worked

The video leverages a common pain point for founders (naming a new product) and directly engages the audience by asking for their input, creating a sense of community and potential reward (venmo for coffee).

Summary

The co-founder of Qatch, a fashion tech company, is asking for help naming a new feature. This feature allows members to text keywords and receive personalized product recommendations relevant to those keywords.

Structure

1Introduce the problem: need help naming a new feature
2Explain the feature: keyword-based product recommendations via text
3Provide an example: texting 'suede' for fall trends
4Explain the company's role: Qatch sends weekly recommendations
5Explain the motivation: cost-effectiveness and user control
6Ask for audience input on naming

Product placement

Qatch: ACTS - sends personalized product recommendations via text message to shoppers for easy brand and product discovery. Removing it would change the video's purpose.

Original caption

help a founder out 🙏🏼🙏🏼🙏🏼 if we end up using your name for this feature I’ll venmo you for a coffee lol #founder #startup

More from @raquelfromqatch

Their other posts in the index, biggest breakout first.

On-screen text

WHAT WOULD YOU CALL THIS 😳😳😳 WHAT WOULD YOU CALL THIS FEATURE I AM ABSOLUTELY AND NEED HELP NAMING THIS NEW FEATURE THAT WE'RE LAUNCHING FOR OUR FASHION TECH COMPANY SO BASICALLY THE FEATURE IS WE HAVE THESE KEYWORDS THAT OUR MEMBERS AND THEY'LL RECEIVE FIVE TO TEN PRODUCTS RIGHT AWAY THAT ARE RELEVANT TO THE KEYWORD THAT THEY TEXTED FOR EXAMPLE SUEDE IS TRENDING FOR FALL OUR MEMBERS HAVE BEEN REQUESTING SUEDE STYLES SO NOW ALL THAT THEY HAVE TO DO IS TEXT SUEDE AND THEY'LL GET SOME ON TREND PRODUCTS THAT WE THINK THEY'LL LOVE WE'RE THINKING OF CALLING IT STYLES ON SPEED DIAL SOMETHING LIKE THAT UH OF BACKGROUND INFORMATION MY NAME IS CO FOUNDER OF QATCH WE SEND PERSONALISED PRODUCT RECOMMENDATIONS EVERY WEEK THROUGH TEXT MESSAGE TO OUR SHOPPERS FOR EASY BRAND AND PRODUCT DISCOVERY FEATURE BECAUSE ONE OF THE FEEDBACK FROM OUR MEMBERS IS THAT THEY WANT MORE RECOMMENDATIONS EVERY WEEK UM BUT SENDING TEXT IS VERY EXPENSIVE AND WE DON'T WANT TO BLOW UP PEOPLE'S PHONES SO INSTEAD OF US SENDING THEM THEY CAN ACTUALLY COME TO US AND ASK FOR MORE PRODUCTS BY TEXTING THESE KEYWORDS HAVE A COOL NAME LET ME KNOW

Transcript

What would you call this feature? I am absolutely and need help naming this new feature that we're launching for our fashion tech company. So basically the feature is we have these keywords that our members and they'll receive five to ten products right away that are relevant to the keyword that they texted. For example, suede is trending for fall. Our members have been requesting suede styles. So now all that they have to do is text suede and they'll get some on trend products that we think they'll love. We're thinking of calling it Styles on Speed Dial, something like that. Uh, of background information. My name is, co-founder of Qatch. We send personalized product recommendations every week through text message to our shoppers for easy brand and product discovery. Feature because one of the feedback from our members is that they want more recommendations every week. Um, but sending text is very expensive and we don't wanna blow up people's phones. So instead of us sending them, they can actually come to us and ask for more products by texting these keywords. Have a cool name, let me know.