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20.6Silent UGCContrarian hook
Hook
You can't eat at everybody's house (our house)
@lmcclure90
1.4K followers · usually 168 views a post
Views
3.4K
Likes
103
Comments
8
Shares
13
Why it worked
The video uses a relatable, humorous parenting moment that taps into the 'kids helping' trope, which is highly shareable and engaging for a family-oriented audience.
Summary
A young boy is shown playing with silverware in his kitchen, pretending to help with chores. The video highlights the humorous reality of children 'helping' around the house.
Structure
- 1Child pulls silverware from a drawer
- 2Child lays silverware out on the floor
- 3Child continues to play with the kitchen items
On-screen text
You can't eat at everybody's house (our house)
Transcript
I set the mom's the ground so I could pull that. Oh you do? Yeah. That's what this is. Nice. I set the mom's the ground so I could pull that.
Original caption
Better rethink your dinner invite to Casa de McClure #whenhelpinghurts #chores #motherhood #fyp
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