Feel like things aren't happening fast enough??

@letsfundher

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Lets Fund Herseen in 4 videos →https://linktr.ee/letsfundher ↗

Why it worked

The post leverages relatable stories of successful entrepreneurs who faced significant challenges and setbacks, normalizing failure and emphasizing the importance of persistence. This narrative resonates with aspiring founders, offering encouragement and inspiration.

Summary

This slideshow uses examples of successful female entrepreneurs like Emily Weiss (Glossier), Melanie Perkins (Canva), Payal Kadakia (ClassPass), and Sara Blakely (Spanx) to illustrate that building a successful business takes time, persistence, and overcoming numerous failures. It encourages viewers to keep going, as persistence pays off.

Structure

1Hook: Feeling impatient about progress?
2Example 1: Emily Weiss (Glossier) - 4 years before launch
3Example 2: Melanie Perkins (Canva) - rejected by investors, failed first startup
4Example 3: Payal Kadakia (ClassPass) - initial flop, major pivots
5Example 4: Sara Blakely (Spanx) - rejected by factories for 2 years

Original caption

Every big brand you admire took years - and a whole lot of failure - before they made it! 💫

More from @letsfundher

Their other posts in the index, biggest breakout first.

6Encouragement: Keep going, persistence pays off!

Product placement

The video promotes the 'Lets Fund Her' initiative, which appears to be a course or resource for entrepreneurs, implied by the examples of successful founders and the call to action to 'keep going' and that 'persistence pays off'. The bio link directs to 'linktr.ee/letsfundher'.

Call to action

Keep going!!! Persistence pays off!!!

On-screen text

Feel like things aren't happening fast enough?? Let me help you change your perspective Emily Weiss started Glossier as a blog back in 2010 and wrote for FOUR years before launching a single product She spent years learning and listening to her audience before building a billion-dollar brand You've probably heard Melanie's story (founder of Canva) and the HUNDREDS of investors that rejected her But did you know Canva was not her first startup? She spent YEARS building a failed yearbook design business before even starting the Canva journey When Payal Kadakia launched the first version of ClassPass, it flopped and no one used it. But after years of redesigning and a major pivot, ClassPass finally took off. Only for Covid to hit and force another major pivot just to survive. Sara Blakely started Spanx in 2000 with just $5,000 in savings. But for 2 years, every factory rejected her idea. She hustled and hustled until someone finally said yes. 21 years later, Spanx sold at a $1.2bn valuation. Keep going!!! Persistence pays off!!!