Smale

@letsfundher

13.2K followers · usually 1.1K views a post

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LetsFundHer https://linktr.ee/letsfundher ↗

Why it worked

The video leverages a success story of a female founder who turned a small investment into a multi-million pound business, making the grant opportunity highly aspirational and relatable to the target audience. The clear explanation of the application process and the emphasis on giving back also contribute to its effectiveness.

Summary

Aimee Smale is offering 12,000 pounds in grant funding to a female founder to help grow their business. The application process is straightforward, requiring a personal statement and an optional video submission.

Structure

1Announcement of funding giveaway
2Founder's personal success story
3Explanation of the giveaway's purpose
4Application requirements
5Tips for application success

Product placement

The video promotes Aimee Smale's grant funding initiative for female founders, named 'LetsFundHer'.

Call to action

Original caption

The queen @Aimee Smale is giving away 12K in funding to a female founder at the start of their business journey!! Make sure you don’t miss this opportunity - this cash can make SUCH a difference to an early stage startup - and shoutout to Aimee for making it possible 🤍 #entrepreneurship #femalefounder #womenentrepreneurs #funding #grantfunding

More from @letsfundher

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Apply for the grant funding.

On-screen text

Smale she's £12,000 funding female her actually her with £12,000 turned that's over 20 million in and she back generation founders an do definitely if business think requirement female have platform community presence, your needed application pretty you personal what on it optional 1 submission recommend stand say deadline yours p hands Amy away

Transcript

Smale, she's just announced that she's giving away 12,000 pounds in grant funding to help a female founder to grow her business. She actually started her slow fashion brand with just 12,000 pounds and has now turned it into a business that's generated over 20 million in revenue. And she's, I guess now she just wants to give back to the next generation of female founders, which is such an amazing thing to do. So you should definitely apply if you are currently growing a business. I think the only requirement is female founder, you have a platform, community presence, and you're able to share your journey publicly if needed. And in terms of the application form, it's pretty straightforward. You've just got to do a little personal statement, say what you'd use the money on. And then it does include an optional one minute video submission, which I would definitely recommend doing so you can stand out. It doesn't say application deadline, but yours ASAP so you can get your hands on that money. Amy is so kindly giving away.