I started a new series where I chat with female founders while we play a game of Connect 4.

@letsfundher

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Lets Fund Herseen in 4 videos →https://linktr.ee/letsfundher ↗

Why it worked

The video uses a unique, low-stakes activity (playing Connect 4) to make the interview process feel approachable and fun, which lowers the barrier for potential guests to reach out.

Summary

The creator introduces a new video series where she interviews female founders while playing Connect 4 to help increase their business visibility. She invites interested female founders based in London to apply via a form in her bio to participate in the series.

Structure

1Introduce the new interview series concept
2Explain the goal of increasing business visibility
3Call for female founders in London to participate
4Direct viewers to the link in bio to apply

Product placement

The creator is promoting her own interview series 'Lets Fund Her' which is linked in her bio.

Call to action

Comment, DM me, or fill out the form in my bio.

On-screen text

Original caption

Female founders - let’s share your story!! 🤍🫶 #entrepreneurship

More from @letsfundher

Their other posts in the index, biggest breakout first.

I started a new series where I chat with female founders while we play a game of Connect 4. And the whole goal is to increase the visibility of the businesses, share their story, and I'm looking for more of you who might want to take part. So if you're a female founder who is free to film in London over the next few months, then comment, DM me, or I do have a link to a form in my bio where you can just enter your socials and then I'll get in contact with you. At some point I'd love to bring together everyone who I do interview and so you can all make friends with each other too.

Transcript

I started a new series where I chat with female founders while we play a game of Connect 4. And the whole goal is to increase the visibility of the businesses, share their story, and I'm looking for more of you who might want to take part. So if you're a female founder who is free to film in London over the next few months, then comment, DM me, or I do have a link to a form in my bio where you can just enter your socials and then I'll get in contact with you. At some point I'd love to bring together everyone who I do interview and so you can all make friends with each other too.