I gave up on a business I spent years on (and quit my job for)

@letsfundher

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Lets Fund Herseen in 4 videos →https://linktr.ee/letsfundher ↗

Why it worked

The creator shares a relatable and vulnerable story of business failure and subsequent success, resonating with aspiring entrepreneurs, particularly female founders. The narrative arc from struggle to helping others creates an inspiring and engaging post.

Summary

The creator shares her journey of building and shutting down a business, only to find success by helping other female founders grow their businesses through social media and funding. She now hosts events to build a community for them.

Structure

1Gave up on a business after quitting her job.
2Secured funding through pitch competitions and quit consulting.
3Joined a startup accelerator and had a pop-up shop.
4Struggled with passion, loneliness, and burnout, leading to shutting down the business.
5Started posting her story online and built a community of female founders.
6

Original caption

Sometimes things don’t go to plan… but work out anyway 🫶 #femalefounder

More from @letsfundher

Their other posts in the index, biggest breakout first.

Now helps women grow their businesses with social media and funding, and hosts events.

Product placement

The creator's journey and current work helping female founders with social media and funding is the subject of the post, implying her services or a related course/community are being promoted.

Call to action

If you're a female founder building in 2026 follow along for all the exciting things I've got planned for us this year

On-screen text

I gave up on a business I spent years on (and quit my job for) Here's what happened... It all started with winning a few pitch competitions READY, STEADY, PITCH! This secured me £££ for my business, so I took the jump and quit my full time job in consulting Luckily I then got accepted into a startup accelerator with access to mentors, investors + other founders! I even ended up with my own pop up shop in central london!! But behind the scenes I was really struggling I didn't feel passionate about the mission + felt sooo lonely and burnout So I took the tough decision to shut the business down - without knowing what to do next with myself... But I started posting online about my story + accidentally grew a huge community of young female founders 💖 Now I spend my days helping other women grow their businesses! Especially with social media & funding And I host social events to bring us all together and make building a business less lonely 👯‍♀️👯‍♀️ If you're a female founder building in 2026 follow along for all the exciting things I've got planned for us this year a