18 yr olds 5th Cold Call Ever!

@lamarwebs3

3.2K followers · usually 4.7K views a post

Views

57.6K

Likes

5.5K

Comments

49

Shares

330

Selling · Agency / Service

Lamar Webs

https://www.instagram.com/lamarwebs?igsh=MWt0ZHBnaWh6YnY1aA%3D%3D&utm_source=qr ↗

Why it worked

The video leverages the 'hustle culture' appeal of a young entrepreneur succeeding in a difficult task, providing social proof of his sales skills while subtly showcasing his agency's value proposition.

Summary

An 18-year-old entrepreneur performs a cold call to a local business owner to offer his web design services. He successfully secures a follow-up meeting by mentioning he has already created a free demo site for the business.

Structure

1Introduction of the cold call scenario
2Establishing rapport with the business owner
3Identifying a pain point (lack of website)
4Pitching the web design agency service
5Closing the deal for a follow-up meeting

Product placement

The creator promotes his own web design agency, Lamar Webs, by demonstrating a successful cold call pitch.

On-screen text

18 yr olds 5th Cold Call Ever! LETS GO IT'S TOO EASY HEY IS THIS BRUCE? THIS IS LAMAR I APPRECIATE THAT NO ACTUALLY I DON'T SORRY ABOUT THAT NO WORRIES SIR I ACTUALLY RUN A LOCAL WEB DESIGN AGENCY THAT HELPS LOCAL BUSINESSES STAND OUT ONLINE I WENT AHEAD AND BUILT YOU A FREE DEMO SITE YEAH SURE MAN UH CALL US AT 7:30 IN THE MORNING OKAY 7:30 IN THE MORNING THAT SOUNDS PERFECT SIR I DON'T WANT TO TAKE ANY MORE OF YOUR TIME YOU HAVE A GOOD DAY SAME BYE BYE

Original caption

How did I do ?? 💡#smma #entrepreneur #marketing #agency #fyp

More from @lamarwebs3

Their other posts in the index, biggest breakout first.

Transcript

Hey is this Bruce? Hey man this is Lamar. I was at my store the other day and I just wanted to say you have a beautiful business by the way. I appreciate that. Of course. I was actually looking for you guys on Google but I couldn't find a website. Do you have one by any chance? No, I actually don't. Sorry about that. No worries sir. I actually run a local web design agency that helps local businesses stand out online. I went ahead and built you a free demo site. I know you're busy now but if you have a few minutes later I'd love to show you what I mapped out. Yeah sure man. Uh call us at 7:30 in the morning. Okay 7:30 in the morning. That sounds perfect sir. I don't want to take any more of your time. You have a good day. Same, bye. All right, bye.