i hate when you can tell a poem was written exclusively with the intent of evoking a specific aesthetic.

@philomenastone

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Substack newsletter

https://open.substack.com/pub/2hours2nevada/p/ugh-not-another-cultural-critique?r=1z49zl&utm_medium=ios ↗

Why it worked

The video uses a high-tension, relatable cultural critique as a hook to drive traffic to a long-form written piece, leveraging the 'BookTok' community's interest in literary discourse.

Summary

The creator uses a dramatic, scripted skit to critique superficial poetry trends while holding a plate of food. The video serves as a teaser for a deeper cultural critique written in her Substack newsletter.

Structure

1Creator delivers a monologue about bad poetry
2A second voice interrupts with a question
3Creator responds with a nonchalant attitude
4The second voice challenges the creator's tone
5The video ends on a dramatic, unresolved note

Product placement

The creator's Substack newsletter is the subject of the video, linked in the bio and referenced in the caption as the place for the full critique.

Call to action

The CTA is implied by the caption asking if she should make a video about the topic, directing viewers to the link in her bio.

Original caption

should i make a video about this? (ft. the 5th draft of a failed fit check). also, i know the moment has long since passed, but i think this is one of many issues people took with “pomegranate poetry” and its predecessors. #BookTok #poetrytok #writersoftiktok #tiktokpoetry #foryoupage

More from @philomenastone

Their other posts in the index, biggest breakout first.

On-screen text

i hate when you can tell a poem was written exclusively with the intent of evoking a specific aesthetic. there's never any substance beyond the generic associations people usually attribute to its motifs: flat, impersonal, avoidant.

Transcript

i hate when you can tell a poem was written exclusively with the intent of evoking a specific aesthetic. there's never any substance beyond the generic associations people usually attribute to its motifs: flat, impersonal, avoidant. you do have some kind of plan for the final rounds, don't you? yeah, i guess. you guess? how can you be so nonchalant?