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@thebeachwaver

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SoundTikTok sound · original sound - thebeachwaver

Promoted product

Beachwaver

Beachwaver Patented Dual Voltage Rotating Curling Irons Vegan Hair Care Subscription Kits. Vegan Hair Care. Paraben Free. Formaldehyde free. Cruelty Free. HiX, Bond Multiplier. Wrap Up Bun Maker. Dry Shampoo. Braid Balm. Good Vibes Shampoo and Conditioner. Braid Balm. Reparative Pre Shampoo Foam.

8 videos2 creators

Why it worked

Leveraging a high-profile celebrity endorsement in a 'throwback' context creates social proof and nostalgia, making the product feel aspirational and essential.

Summary

Bella Hadid shows off her hair being styled backstage at a fashion show using a Beachwaver curling iron. She expresses excitement about the results and encourages viewers to purchase the product.

Structure

1Bella introduces the product
2Stylist uses the tool on her hair
3Bella reacts to the curls
4

Original caption

when the angel blowouts looked like this 🤭✨ throwback to Paris 2016 🩷Bella Hadid backstage with the Beachwaver 💅 🛍️ styled with the Beachwaver 1” now on sale in TikTok Shop #throwback #BeautyTok #bombshell #hairtok #BeautyTok