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All breakouts
24.5Talking HeadOther hookEcommerce
Hook
you guys
@thebeachwaver
1.3M followers · usually 6.3K views a post
Views
153.5K
Likes
9.9K
Comments
23
Shares
57
Why it worked
Leveraging a high-profile celebrity endorsement in a 'throwback' context creates social proof and nostalgia, making the product feel aspirational and essential.
Summary
Bella Hadid shows off her hair being styled backstage at a fashion show using a Beachwaver curling iron. She expresses excitement about the results and encourages viewers to purchase the product.
Structure
- 1Bella introduces the product
- 2Stylist uses the tool on her hair
- 3Bella reacts to the curls
- 4Direct call to action
Product placement
The Beachwaver curling iron is being used on Bella Hadid's hair throughout the video.
Call to action
go buy it
On-screen text
you guys
the beachwaver today
and are you kidding me?
this curl is crazy!
go buy it
Original caption
when the angel blowouts looked like this 🤭✨ throwback to Paris 2016 🩷Bella Hadid backstage with the Beachwaver 💅 🛍️ styled with the Beachwaver 1” now on sale in TikTok Shop #throwback #BeautyTok #bombshell #hairtok #BeautyTok
More from @thebeachwaver
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