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Hook
rumor has it we haven't seen angel kendall since the hair was hairing
@thebeachwaver
1.3M followers · usually 6.3K views a post
Views
218.1K
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9.6K
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Why it worked
It leverages high-value celebrity nostalgia and a 'fan club' aesthetic to naturally integrate a styling tool as the secret behind the iconic look.
Summary
A montage of Kendall Jenner's Victoria's Secret runway hair looks from 2016. The video highlights the styling process and final results achieved using The Beachwaver curling iron.
Structure
- 1Introduction of the iconic 2016 runway hair
- 2Behind-the-scenes footage of the styling process
- 3Showcasing the final runway look
- 4Call to action via bio link
Product placement
The Beachwaver curling iron is shown being used by a stylist on Kendall Jenner's hair.
Call to action
Link in bio
On-screen text
rumor has it we haven't seen angel kendall since the hair was hairing
Original caption
the year the angels had volume and the hair had a fan club 🪽 blowout curls, tousled sexy waves, and runway shine that’s lived rent-free ever since ✨ kendall jenner, 2016 vs fashion show — hair by sarah potempa + team using the beachwaver 💫
More from @thebeachwaver
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