College Tour owala.

@owala

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SoundTikTok sound · Get Ready

Promoted product

Owalaowalalife.com

Owala Bags

10 videos8 creators

Why it worked

The post effectively leverages a sense of FOMO (Fear Of Missing Out) by announcing a limited-time college tour with exclusive merchandise and interactive elements like the "Human Claw Machine," directly appealing to a student demographic.

Summary

Owala is announcing its "College Tour" which will visit 10 campuses in the fall. The tour will feature product customization, exclusive merchandise, and a "Human Claw Machine" game with prizes like bottles and bags.

Structure

1Announcing the Owala College Tour
2Listing tour dates and locations
3Explaining what to expect at the tour (customization, merch, games)
4

Original caption

Owala's College Tour is BACK and we're bringing the fun to 10 campuses this fall. 🎉📚⁣ ⁣ What to expect when we show up? Bottle engraving, heat-press customization, exclusive tour merch—including tees, crewnecks, socks, and pennant flags—and the Human Claw Machine (yes, you heard that right 😉).⁣ ⁣ Here's where to find us this fall: 👇⁣ • 9/9: USC⁣ • 9/14: Utah State⁣ • 9/17: U of Arizona⁣ • 9/21: Texas A&M⁣ • 9/24: University of Oklahoma⁣ • 9/28: Ohio State⁣ • 10/1: NC State⁣ • 10/5: Clemson⁣ • 10/8: Ole Miss⁣ • 10/12: Auburn⁣ ⁣ Drop your school in the comments if we’re headed your way and send this to a friend whose campus is on the tour. #Owala #FreeSip #collegetour #college #events

More from @owala

Product placement

Owala: ACTS - sells water bottles, tumblers, bags, apparel, and other merchandise. Its interface is operated through customization (engraving, heat-pressing) and its products are displayed and offered for sale at events. Removing Owala would fundamentally change the video's purpose and content, as it is the sole focus of promotion. Owala: APPEARS - its logo appears on merchandise, event signage, and in the video's branding. Removing these would not change what happens in the video, as the brand's actions and products are the focus.

Call to action

See you soon!

On-screen text

College Tour owala. EST. 2020 owala 2026 SCHOOL USC Utah State U of Arizona Texas A&M U of Oklahoma DATE Sept. 9 Sept. 14 Sept. 17 Sept. 21 Sept. 24 keep swiping... College Tour owala. SCHOOL Ohio State North Carolina State Clemson Ole Miss Auburn DATE Sept. 28 Oct. 1 Oct. 5 Oct. 8 Oct. 12 College Tour owala. FAQ What should I expect? Expect big school spirit, Owala style. Shop bottles, bags, exclusive apparel and other swag, customize your favorite Owala apparel with heat-pressed designs or bottle engraving, take your chances in the human claw machine, and grab a tasty treat along the way. It's pop up, part game day, and all Owala. College Tour owala. FAQ What time and where is the event? Keep an eye on our socials for more information on each college tour stop. College Tour owala. FAQ What do I have to do for the Human Claw? Anyone can take their chances at the Human Claw! Just show up, sign a waiver, and get ready to play. Spots are first come, first served, so we recommend arriving early to secure your chance! College Tour owala. FAQ What merch can I expect? We're bringing all the campus essentials, Owala style. Shop our best-selling FreeSip® bottles, SmoothSip® Slider coffee tumblers, Crossbody Bags, and Puffer Mini Insulated Totes. Plus, score college tour exclusives like pendant flags, socks, crewnecks, and tees made just for the tour. Come ready to sip, style, and show some school spirit. College Tour owala. FAQ What prizes can I expect in the pit of the Human Claw? We dipped into the vault, and we're bringing out the good stuff. Expect exclusive color drop bottles, bags, and Owala swag you won't want to miss. What will you walk away with? That's between you and the claw. Where Boring Ends owala See you soon!