Amazon Devices and Services event here in New York City

@pikacodes

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Promoted product

Echo Dot Max

Why it worked

The video leverages the excitement of a live product launch event, combining high-energy presentation with clear, benefit-driven product demonstrations.

Summary

The creator attends an Amazon event in New York City to showcase the new Echo Dot Max. She highlights the device's improved audio quality, new processor, and sleek design.

Structure

1Introduction at the Amazon event
2Overview of Alexa Plus features
3Design and hardware improvements
4Explanation of the new AZ3 processor
5Call to action for pre-ordering

Product placement

The creator holds and demonstrates the Echo Dot Max throughout the video, showing both color options and comparing it to the previous model.

Original caption

Let’s check out the new @amazonalexa Echo Dot Max 🕺 🪩 #AmazonPartner #Tech #setup #gadget #AmazonAlexa

More from @pikacodes

Call to action

The Echo Dot Max is already available to pre-order, so make sure to check it out!

On-screen text

Amazon Devices and Services event here in New York City ALL the latest updates let's take a look at the new Echo Dot Max so this is part of the next wave of Echo devices built for Alexa+ which is basically Alexa, but leveled up she's easier to talk to, way more helpful, and way more personal and the Echo Dot Max itself is a glow-up of the current Echo Dot so the fabric design feels really nice looks like something you'd want out on your desk or shelf - 4.27 - - 3.9 - they managed to fit in 2 speakers instead of 1 richer highs and way stronger bass than before plus, it runs on Amazon's new AZ3 processor AI processed noise separation can pick your voice easily whether you're cooking, playing music, having people over... it's still going to catch what you said the Echo Dot Max is already available to pre-order so make sure to check it out!

Transcript

Amazon Devices and Services event here in New York City. They just dropped all the latest updates across their product lineup. Let's take a look at the new Echo Dot Max. So this is part of the next wave of Echo devices built for Alexa Plus, which is basically Alexa, but leveled up. She's easier to talk to, way more helpful, and way more personal. And the Echo Dot Max itself is a glow-up of the current Echo Dot. So the fabric design feels really nice. Looks like something you'd want out on your desk or shelf. And even though it's tiny, they managed to fit in two speakers instead of one, so you're getting richer highs and way stronger bass than before. Plus, it runs on Amazon's new AZ3 processor, which means Alexa can pick your voice easily whether you're cooking, playing music, having people over... it's still going to catch what you said. The Echo Dot Max is already available to pre-order, so make sure to check it out!