Why it worked
The post uses humor and relatable "rule-breaking" content within the loc community to engage viewers. By framing unconventional loc practices as "convictions," the creator taps into a common desire for self-expression and challenges perceived norms, making the content shareable and likely to resonate with others who have locs.
Summary
The creator humorously lists five "convictions" related to their locs, challenging conventional loc maintenance "rules." They showcase their dyed locs, frizz, infrequent interlocking, starting locs through braids, and infrequent washing, concluding that being a "loc baddie" while not following the rules is their final conviction.
Structure
- 1Introduction: Things the loc police would arrest me for
- 21st Conviction: Bleaching locs
- 32nd Conviction: Frizzy locs without neat parts
- 43rd Conviction: Infrequent interlocking
- 54th Conviction: Starting locs through braids
- 65th Conviction: Washing hair when needed, not weekly
- 7Final Conviction: Being a loc baddie not following rules
On-screen text
Things the loc police would arrest me for >
I've bleached/dyed 3 times in 2.5 years and my locs are still thriving
1st Conviction:
Bleaching my locs...they hate to see it, but I truly don't care
2nd Conviction:
I'm always frizzy and don't have "neat parts" 🫶🏽 idk when that came a rule but it needs to go...
I interlock maybe every 3-4 months
3rd Conviction:
Interlocking!!! I have NEVER retwisted my hair or experienced thinning but they still swear interlocking is not a good maintenance method
4th Conviction:
Starting my locs thru braids..i get it's uncommon but like how do we still not respect it
5th Conviction:
Washing my hair when I need to...which is not weekly idc💀
Final Conviction:
Being a loc baddie all while not following the "rules"