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All breakouts
15.3Silent UGCOther hookCreator Economy
Hook
June 2021
@naomii.nae
105.7K followers · usually 6.0K views a post
Views
84.0K
Likes
9.2K
Comments
145
Shares
637
Promoted product
Naomi Fountain
Why it worked
The post leverages a common hair journey narrative, showing a significant transformation over time. The "then and now" format, combined with a relatable quote and a clear celebration of a milestone (locversary), creates a compelling and inspiring visual story that resonates with viewers interested in hair journeys.
Summary
This is a "then and now" photo post showcasing the progression of the creator's locs over five years. It starts with an image from June 2021 with braided locs and a quote about starting locs through braids, and ends with images from June 2026 showing fully developed locs, celebrating the five-year locversary.
Structure
- 1Introduction of the starting point (June 2021) with braided locs
- 2A quote questioning the ability to start locs through braids
- 3Transition to the present (June 2026) with mature locs
- 4Celebration of the 5-year locversary
Product placement
Original caption
Love my braidlocs downnn #locs #braidlocs #locversary
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