My hair appointment got cancelled last night y'all, so let's dye my hair my fucking self.

@naomii.nae

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Promoted product

L'Oréal HiColor and Adore Hair Color

Why it worked

The video provides high-value, actionable 'how-to' content that solves a specific problem (hair maintenance) while demonstrating the efficacy of the products used in a relatable, authentic way.

Summary

The creator demonstrates a DIY process for dyeing her locs a ginger color after her professional appointment was cancelled. She shows the specific products used and the step-by-step application process to achieve the final result.

Structure

1Introduction of the DIY hair dyeing plan
2Showing the products used for lightening
3Application of the lightening mixture to the roots
4Rinsing and showing the initial result
5Mixing the final color formula

Original caption

Finally the bts tutorial of how I dyed my locs ginger🙂‍↕️🧡🙌🏽 #gingerlocs #dyelocs #locs #locsoftiktok

More from @naomii.nae

Product placement

L'Oréal HiColor and Adore semi-permanent hair colors are shown and used throughout the video.

On-screen text

my hair appointment Lightening Roots w/ L'Oréal Honey Blonde Hi Color + 30 volume developer Next: Even out current blonde w/ L'Oréal Honey Blonde Hi Color + 20 volume developer Rinse after 25 mins Roots came out the perfect blonde/copper 2 bottles of Honey Brown 1 bottle of Spice Amber 1/2 bottle of French Cognac Let sit for 1 hour

Transcript

My hair appointment got cancelled last night y'all, so let's dye my hair my fucking self. Okay, let's get into this. Lightening roots with L'Oréal Honey Blonde HiColor and 30 volume developer. Next, even out current blonde with L'Oréal Honey Blonde HiColor and 20 volume developer. Rinse after 25 minutes. Roots came out the perfect blonde/copper. 2 bottles of Honey Brown. 1 bottle of Spice Amber. 1/2 bottle of French Cognac. Let sit for 1 hour.