It's not going to be one agent that runs your business.

@zapier

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Selling · SaaS › Productivity

Zapier

https://zapier.com/ ↗

Why it worked

The video uses a native mention of Zapier within a discussion about business strategy and the evolution of AI agents. The content is informative and relevant to business owners, making the mention of Zapier feel organic rather than overtly promotional.

Summary

The video discusses how businesses are moving away from relying on a single agent or system to manage their operations. Instead, success is found in utilizing specialized vendors for specific domains, which is a more effective and sustainable approach. The speaker suggests that focusing on one path for too long can lead to being outpaced by competitors.

Structure

1Businesses need multiple agents, not one.
2Most companies can't manage with a single system.
3Past approaches of all custom or all-in-one systems are failing.
4Specialized vendors in specific domains lead to success.
5Focusing on one path can lead to being outpaced.

Product placement

Zapier is mentioned as a company that builds agents for customers, and its CEO, Wade Foster, is shown. The video's caption also mentions Zapier.

Original caption

Every startup pitch in 2025: “We built ONE agent that does EVERYTHING.” Reality: it does nothing well. 😅 Wade + Jason break it down on this week’s episode of Agents of Scale. Where you get your podcasts. #AgentsofScale #Zapier #Orium #CEO #AI

More from @zapier

Their other posts in the index, biggest breakout first.

On-screen text

Agents of Scale Jason Cottrell CEO & Orium Agents of Scale Most of these companies simply can't. Wade Foster CEO at Zapier They're using so many tools, it's not practical to say, okay, we're just going to do this massive lift and shift. Agents of Scale None of these companies run their entire business on one system. And there was a point, maybe 15 years ago, where either it was all custom built or it was all, you know, they could buy everything on one system. And that ran most of the commercial kind of operations for commerce as is manifested. One of the key things that's come out is when it's, you know, coming in and dropping millions, tens of millions, solving these broad use cases, those tend to fail. When you're coming in and working with specialized vendors in specific domains, that's where it tends to succeed. And we've seen the same like when we're building agents for customers. They're not these one massive agent that do all. The reality is it's going to be the next few years that shake out in terms of not even just who wins and loses, but who's good at what, who's most cost effective at what. And so I think, what's powerful there is if you spend, you know, all your time, energy, effort, locking in on one path, there's a very high odds that you will get outpaced on a 1 to 2 year basis. -zapier

Transcript

It's not going to be one agent that runs your business. It's going to be many, many agents that run many, many parts of your business. Most of these companies simply can't. They're using so many tools, it's not practical to say, okay, we're just going to do this massive lift and shift. None of these companies run their entire business on one system. And there was a point, maybe 15 years ago, where either it was all custom built, or it was all, you know, they could buy everything on one system. And that ran most of the commercial kind of operations for commerce as is manifested. One of the key things that's come out is when it's, you know, coming in and dropping millions, tens of millions, solving these broad use cases, those tend to fail. When you're coming in and working with specialized vendors in specific domains, that's where it tends to succeed. And we've seen the same like when we're building agents for customers. They're not these one massive agent that do all. The reality is it's going to be the next few years that shake out in terms of not even just who wins and loses, but who's good at what, who's most cost effective at what. And so I think what's powerful there is if you spend, you know, all your time, energy, effort, locking in on one path, there's a very high odds that you will get outpaced on a 1 to 2 year basis.