THIS LADY SAID SOMETHING ON OUR LIVE STREAM

@chillnreel

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Selling · Other Product

Chill-N-Reelseen in 15 videos →

Why it worked

The video effectively uses a relatable problem (scams) to highlight the authenticity and value of the promoted product. By showing the creator's personal journey and the challenges faced by small businesses, it builds trust and encourages viewers to support legitimate brands.

Summary

The video addresses the issue of scammers and counterfeiters by highlighting the legitimacy of the Chill-N-Reel product, which is a drink insulator for fishing. It showcases the product's journey from invention to being featured on Shark Tank, emphasizing the hard work involved in running a small business and encouraging support for legitimate companies.

Structure

1Introduction of a customer's comment about the product
2Discussion of scams and the difficulty for small businesses
3Demonstration of how to verify legitimacy (gut feeling, search)
4Showcasing the product's origin and success (Shark Tank)
5Highlighting the brand's efforts against knockoffs
6

Original caption

Those dang scammers and counterfeiters drive us crazy too. Thank you for not letting them keep you from supporting legitimate American businesses this holiday season! Get all those chill anglers you love the world's first can cooler you can fish with, as seen on Shark Tank! #fishing #giftsforhim #scammers #noscam #stockingstuffer

More from @chillnreel

Their other posts in the index, biggest breakout first.

Appreciation for customers and the brand's mission

Product placement

Chill-N-Reel: This is a drink insulator that can be used while fishing. It was featured on Shark Tank. It ACTS as a product that keeps drinks cold and is being sold. Removing it would change the video's focus. Chill-n-Reel logo: Appears on the creator's hat and shirt, and on the product itself. It merely APPEARS as branding. Removing it would not change what happens in the video.

On-screen text

THIS LADY SAID SOMETHING ON OUR LIVE STREAM AND I'VE GOT TO TALK ABOUT IT I'M GLAD YOU'VE SEEN US BEFORE I DID AND I ALMOST ORDERED THEM FOR THE GUYS FOR CHRISTMAS WHY DIDN'T YOU? YOU KNOW I GET HOOKED INTO SO MANY FREAKING SCAMS LOOK SHE'S NOT WRONG THERE'S SCAMMERS EVERYWHERE IT'S A TRAP AND IT MAKES IT HARDER FOR REAL SMALL BUSINESSES IN AMERICA TO EARN YOUR TRUST BUT HERE'S THE THING IT'S ACTUALLY PRETTY EASY TO FIGURE OUT WHO'S LEGIT WHAT'S YOUR GUT SAY? I DON'T BELIEVE YOU DO A TWO SECOND SEARCH REAL STORIES ARE HARD TO FAKE I MEAN I'M JUST A FIREFIGHTER WHO INVENTED THE MOST ADVANCED PIECE OF REDNECK TECH ON THE MARKET AND ENDED UP ON SHARK TANK THE CHILL-N-REEL THE ONLY DRINK INSULATOR YOU CAN FISH WITH AND NOW I'M IN THE WAREHOUSE EVERY DAY BUSTING IT TRYING TO FILL ALL THESE ORDERS HUNDREDS OF THOUSANDS OF YOU GUYS ARE OUT THERE EVERY DAY RIPPING LIPS AND TAKING SIPS WITH SOMETHING THAT I INVENTED WE FIGHT KNOCKOFFS WE PLAY WHACK A MOLE WITH ALL THOSE SCAMMERS OUT THERE STEALING OUR PHOTOS PRETENDING TO BE US THAT PART STINKS BUT THERE'S STILL A LOT OF FAMILY RUN BUSINESSES OUT THERE TRYING TO DO IT THE RIGHT WAY THE SCAMMERS DON'T RUN YOU OFF FROM THE GOOD TIMES AND TIGHT LINES THAT COME FROM CHILLIN & REELIN WE APPRECIATE EVERY SINGLE ONE OF YOU CHILL-N-REEL STRIKES AGAIN BABY FOR REEL

Transcript

Guys, this lady said something on our live stream. And I've got to talk about it. I'm glad you've seen us before. I did. And I almost ordered them for the guys for Christmas. Why didn't you? You know, I get hooked into so many freaking scams. Look, she's not wrong. There's scammers everywhere. It's a trap. And it makes it harder for real small businesses in America to earn your trust. But here's the thing. It's actually pretty easy to figure out who's legit. What's your gut say? I don't believe you. Do a two second search. Real stories are hard to fake. I mean, I'm just a firefighter who invented the most advanced piece of redneck tech on the market and ended up on Shark Tank. The Chill-N-Reel. The only drink insulator you can fish with. And now I'm in the warehouse every day busting it, trying to fill all these orders. Hundreds of thousands of you guys are out there every day, ripping lips and taking sips with something that I invented. We fight knockoffs. We play whack-a-mole with all those scammers out there stealing our photos, pretending to be us. That part stinks. But there's still a lot of family run businesses out there trying to do it the right way. The scammers don't run you off from the good times and tight lines that come from Chillin & Reelin. We appreciate every single one of you. Chill-N-Reel strikes again, baby. For reel.