Costco tryna break into a new segment 😭

@ryankmcd

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Why it worked

The video leverages the relatability of 'Costco finds' and the humor of observing a brand stepping outside its typical product range, which resonates with the audience's shopping habits.

Summary

A creator jokes about Costco selling Banana Republic quarter-zip sweaters instead of their usual items. The video highlights the brand shift in a humorous way.

Structure

1Creator shows a pile of Banana Republic sweaters at Costco
2Creator jokes about Costco's new fashion direction
3Creator mocks the idea of wearing Nike tech

Product placement

Banana Republic quarter-zip sweaters are shown, but it is a retail observation, not a promotion.

On-screen text

Costco tryna break into a new segment 😭

Transcript

We don't do Nike tech. We don't do coffee. It's straight quarter zips and marches around here. He was talking about putting on a Nike tech to come outside.