Why it worked
The video leverages the popularity of both Costco and Nike, tapping into the excitement of finding popular branded items at a discount retailer. The clear visuals and concise information make it highly shareable for deal-seekers.
Product placement
Nike (ACTS - brand of crewneck sweatshirts shown and discussed, its logo is visible on the product and tags, removing it would change what happens in the video); Costco (ACTS - store where the Nike crewnecks are sold, its name is mentioned in the on-screen text and caption, removing it would change what happens in the video)