The video likely performed well due to the "Get Ready With Me" (GRWM) format, which is popular on TikTok, combined with the aspirational setting of a medspa and the use of a specific beauty product that viewers may be interested in.
Summary
The creator is doing a "Get Ready With Me" at a medspa, applying makeup. They are mixing two shades of Colorescience Face Shield Flex and blending it into their skin with a brush.
Structure
1Applying makeup at a medspa
2Mixing and applying Colorescience Face Shield Flex
3Blending the product with a brush
4Applying other makeup products
5Finalizing the look
Product placement
Original caption
#grwm #colorescience #medspa #aestheticinjector
More from @injectablesbymadi
More breakout videos from this creator.
Colorescience Face Shield Flex: Acts - The creator applies this product to their face as part of their makeup routine. Removing it would change the video. It is a sunscreen with color correction. It is the subject of the video.
On-screen text
GRWM at the medspa
Mixing shades fair and light
colorescience face shield flex