skincare that looks like makeup

@kileekearns

48.9K followers · usually 7.8K views a post

Views

3.9M

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22.6K

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SoundTikTok sound · original sound - blythedoll69

Promoted product

Erborian CC Creme

Why it worked

The video effectively showcases a "skincare that looks like makeup" concept, appealing to viewers seeking a natural yet perfected look. The creator's genuine enthusiasm and the clear demonstration of the product's benefits, combined with the announcement of new shades and retail availability, create strong purchase intent.

Summary

The creator demonstrates the Erborian CC Creme, highlighting its ability to cover redness and pigmentation while providing skincare benefits. The product is presented as ideal for "no makeup" days and is available in more shades, launching soon at Sephora.

Structure

1Applying CC cream for coverage
2Blending the product into the skin
3Showing the final look
4Holding up the product for identification
5

Original caption

I’ve never been more obsessed with something, especially on my “no makeup” days when I want something light, but that still does a pretty good job covering redness/pigmentation!! And @ErborianUSA was IN THE LAB!! Boosted in skincare and now in more shades Available tomorrow @sephora !! #erborianpartner #ErborianUSA #skincareroutine #cccream #skintok

More from @kileekearns

Product placement

Erborian CC Creme (ACTS) - a CC cream that provides coverage for redness and pigmentation, and is boosted with skincare ingredients. Removing it would change the video's focus and demonstration. Erborian USA (APPEARS) - the brand name on the product. Removing it would not change what happens in the video.

Call to action

Available tomorrow @sephora !!

On-screen text

skincare that looks like makeup

Transcript

I've never been more obsessed with something, especially on my “no makeup” days when I want something light, but that still does a pretty good job covering redness/pigmentation!! And @ErborianUSA was IN THE LAB!! Boosted in skincare and now in more shades Available tomorrow @sephora !!