Why it worked
The video provides a relatable 'day in the life' of an intern, showcasing behind-the-scenes work for a popular brand's social media event. The inclusion of a celebratory cake and the milestone of 5 million followers adds an element of excitement and achievement, making the content engaging and shareable.
Summary
A social media intern documents her day at work, which includes preparing for a TikTok live stream, picking up a cake for a 5 million follower celebration, setting up a decorated room, and finally cleaning up and clocking out. The video highlights the brand Rare Beauty and the celebration of reaching 5 million followers.