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5.4Talking HeadOther hookFinance
Hook
HOME CREDIT
@homecreditvn
1.1M followers · usually 891.2K views a post
Views
4.8M
Likes
4.5K
Comments
9
Shares
274
Why it worked
The video uses a relatable scenario of rushing to make a payment, combined with clear explanations of discounts and the convenience of the Home Credit app, making it an effective soft sell.
Summary
Three women are rushing to make a loan payment before the office closes. One of them introduces the Home Credit app as a quick and easy way to pay installments online, highlighting various discounts for new customers and different payment methods.
Structure
- 1Rushing to make a loan payment
- 2Introducing the Home Credit app for online payments
- 3Explaining discounts and payment options
- 4Confirming the app's convenience
- 5Call to action to open the app
Product placement
The video prominently features the Home Credit logo and app interface, explaining its features for online loan payments and highlighting promotional offers.
Original caption
Đừng bỏ lỡ các ưu đãi trên ứng dụng Home Credit, dành cho bạn LẦN ĐẦU trả khoản vay nha! 🎫🤩 #HomeCredit #TranUuDai
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