Why it worked
The video uses a relatable scenario of a daughter wanting to buy a motorcycle for her mother, combined with a clear and attractive offer from Home Credit (0 down payment, 3-minute approval) to create an emotional connection and a strong incentive for viewers.
Summary
The video shows a woman using her phone and then her family happily riding a new motorcycle. It promotes Home Credit's motorcycle installment plan with zero down payment and fast approval.
Structure
- 1Woman using phone, thinking about buying a motorcycle
- 2Family happily riding a new motorcycle
- 3Home Credit installment plan details
- 4Home Credit logo and slogan
Product placement
Home Credit is presented as a service for financing motorcycle purchases, with details about zero down payment and quick approval displayed on screen.
Call to action
homecredit.vn/Tet
On-screen text