Did you know that by adding milk or water to this little bag and putting it in the fridge overnight, you can have breakfast with 20 grams of protein?

@eatovernightoats

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SoundTikTok sound · original sound - eatovernightoats

Promoted product

ONO Protein Oats

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2 videos

Why it worked

The video uses a common TikTok trend of "satisfying" food preparation and highlights a key benefit (high protein) in a concise and engaging way, making it relatable and shareable.

Summary

The creator demonstrates how to prepare ONO Protein Oats by adding liquid to the bag and refrigerating it overnight. The video highlights that this method results in a breakfast with 20 grams of protein.

Structure

1Pouring liquid into the bag
2Sealing the bag
3Placing the bag in the fridge
4Taking a spoonful of the prepared oats
5Eating the oats

Original caption

@Daken Rudd thanks for the water! now i just have to put it in the fridge overnight and i’ll have the yummiest breakfast ever 🥰 #overnightoats #highproteinbreakfast #highproteinoatmeal #foodTikTok #easybreakfast #splash

More from @eatovernightoats

Product placement

ONO Protein Oats (ACTS - the creator is holding and preparing the product for consumption, and the packaging is visible. Removing it would change the video's focus.)

On-screen text

TikTok logo @Bacon_lover_7

Transcript

Did you know that by adding milk or water to this little bag and putting it in the fridge overnight, you can have breakfast with 20 grams of protein? Who knew?