FRUGAL IS IN. WASTEFUL IS OUT.

@tomiciatalks

5.9K followers · usually 921 views a post

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200.6K

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SoundTikTok sound · original sound - tomiciatalks

Promoted product

lip balm

Why it worked

The video taps into the popular 'project pan' trend, encouraging users to finish their products before buying new ones, which resonates with a frugal and sustainable lifestyle.

Summary

The creator demonstrates how they have to dig into their lip balm to get the last bits out, highlighting that overconsumption is out of style. They advocate for using products completely before buying new ones to save money.

Structure

1Introductory statement about frugality
2Demonstration of using up lip balm
3Problem with the packaging
4Call to use products completely
5Concluding advice to save money

Product placement

The creator is holding and demonstrating the use of a lip balm, showing the need to dig into it to get the remaining product.

Call to action

Save your money.

On-screen text

FRUGAL IS IN. WASTEFUL IS OUT.

Original caption

digging in my lip balm till I can’t dig no more! overconsumption is not the wave. @STARFACE #projectpan #lipbalm #frugalliving

More from @tomiciatalks

More breakout videos from this creator.

Transcript

FRUGAL IS IN. WASTEFUL IS OUT. Project Pan is the wave. I got to dig into my lip balm to get the rest of it. When I twist it, don't nothing come up no more but the plastic. We need to actually start using our products to completion before buying new ones. Save your money.