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3.0Talking HeadResult / Flex hookLifestyle
Hook
I haven't gone ONE day without finishing a beauty product in 8 months
@christinelillym
9.4K followers · usually 7.8K views a post
Views
23.1K
Likes
2.1K
Comments
73
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Why it worked
The creator's relatable struggle with overconsumption and the shocking data presented likely resonated with viewers, prompting them to consider their own habits and the "project pan" challenge.
Summary
The creator shares their journey of finishing over 300 beauty products in 8 months, averaging more than one product per day. They encourage viewers who are chronic beauty consumers to try "project pan" to use up their existing products instead of buying new ones.
Structure
- 1Introduction to the "project pan" challenge
- 2Sharing the staggering number of products finished
- 3Encouraging viewers to adopt the habit
- 4Highlighting the realization of excessive consumption
- 5Promising to share more data soon
On-screen text
I haven't gone ONE day without finishing a beauty product in 8 months
Transcript
I haven't gone ONE day without finishing a beauty product in 8 months I have used up over 300 beauty products since the beginning of January. That's almost 38 beauty products a month. That's more than one product a day. That is crazy. Crazy. In 8 months. Projects pan is changing my life. I'm sorry. If you haven't tried it and you're a chronic beauty over consumer, I need you to try it ASAP. Stop buying shit and use what you have until you empty your shit. It's not normal. This is not normal, okay? We're not meant to buy five different lip glosses in one month, four foundations in one month. We're not meant to buy that much excess. I can't. You'll find out the real number in just a few days, but we're over 300. And I've hit my monthly average of 20 to 30 products a month. That is data. That is insane. It's a constant consistent data points that I have collected over the last few months. When you start to do things like this and you aren't being made aware of your actual habits and then you're contextualizing it, it's kind of mind-blowing. So. I'll be back with the numbers soon.
Original caption
If I’ve finished 300 in 8 months, I wonder how many I can finish by the end of the year??? #projectpan #overconsumption #beautyempties #makeupaddict #makeupjunkie
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