I quit my

@couchwoman

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Selling · Other Product

Sourmilk Yogurt

Why it worked

The video showcases a 'day in the life' of a founder, which is a popular and engaging format on TikTok. The creator's journey of hand-delivering a large quantity of their product to multiple locations provides a narrative that is both relatable and aspirational, appealing to viewers interested in entrepreneurship and small business operations.

Summary

The creator documents their day of hand-delivering 600 units of their yogurt company, Sourmilk, to various grocery stores across NYC. The video follows their journey from picking up the yogurt to dropping it off at different locations, highlighting the logistical effort involved in their business.

Structure

1Quitting job to start yogurt company
2Planning the day's deliveries
3Picking up 600 yogurts
4Delivering to multiple stores (LIC, Williamsburg, SoHo, Upper East Side)
5Successfully delivering all yogurts

Product placement

The video shows the creator delivering boxes of 'Sourmilk Yogurt' to various grocery stores and distributors throughout NYC.

On-screen text

-80 yogurts -8 yogurts -96 yogurts -104 yogurts -64 yogurts -40 yogurts -40 yogurts 600 yogurts

Original caption

Monday in my life 🤷🏻‍♀️ self distributing means hand delivering yogurt to every grocery store #diml #yogurt #founder

More from @couchwoman

Their other posts in the index, biggest breakout first.

Transcript

I quit my job in private equity to start a yogurt company with my best friend. Today's mission is to hand deliver 600 yogurts across the city. Let's see how it goes. Thank you. Storage facility (LIC) Storage facility (LIC) Storage facility (LIC) Dang it's cold. Jubilee (Greenpoint) Jubilee (Greenpoint) Jubilee (Greenpoint) -80 yogurts. Woo. Woo, actually I could stock the shelf. Jubilee (Greenpoint) Jubilee (Greenpoint) Jubilee (Greenpoint) organic distributor (super SUPER deep) organic distributor (super SUPER deep) -8 yogurts. Okay, I'm in the distributors. Jubilee (Williamsburg) Jubilee (Williamsburg) I have a delivery. I have a delivery of three cases. Farm to People (Bushwick) Farm to People (Bushwick) Hey, I have a delivery of sour milk yogurt. I'm gonna go grab. I have two more big bags. So I'll be right back. Here's another. -96 yogurts. Farm to People (Bushwick) Farm to People (Bushwick) Farm to People (Bushwick) Farm to People (Bushwick) -104 yogurts. Happier Grocery (SoHo) Happier Grocery (SoHo) Hey, what's up? What's up? Thank you. -64 yogurts. What's up? Thank you. Little slide. I got yogurt. Six cases of yogurt. LifeThyme (West Village) LifeThyme (West Village) You got it. -48 yogurts. LifeThyme (West Village) LifeThyme (West Village) -40 yogurts. Food for Health (Upper East Side) Food for Health (Upper East Side) Danny, oh. I got the yogurt. I brought five cases. Okay. Okay. I saw you're sold out. Thank you. I saw you're sold out. Just got back and my home lol. My home lol. We did it. 600 yogurts.