Hi, my name is KIKI!

@couchwoman

5.4K followers · usually 2.3K views a post

Views

48.9K

Likes

1.9K

Comments

107

Shares

594

SoundTikTok sound · Dancing On My Own

Promoted product

Sourmilkgetsourmilk.com

4 videos

Why it worked

The video succeeds by blending a relatable 'founder journey' narrative with transparent business metrics, positioning the product as the natural result of the creator's personal growth and hard work.

Summary

The creator shares her journey of quitting a corporate job to launch a yogurt company called Sourmilk while simultaneously building a personal brand as a content creator. She highlights the success of her business, noting that she has sold 5,000 units in two months with zero marketing spend by leveraging her own social media presence.

Structure

1Introduction to the creator and her career pivot
2The struggle of transitioning from private equity to content creation
3Overcoming the fear of judgment and social media exposure
4

Original caption

To all my multi-hyphenate founders/content creators 💌 Creating content is a non-negotiable if you’re building anything of your own. And putting yourself out there online everyday doesn’t come without its ups and downs 🫶 #founderjourney #founderstory #smallbusinessowner

More from @couchwoman

Product placement

The video is a brand story for Sourmilk, featuring the product packaging, the production facility, and the co-founders wearing branded apparel.

On-screen text

hi! KIKI! I quit my cushy job in private equity to go start a yogurt company with my best friend but also to become a content creator Albeit a nano nano influencer I guess I'm kind of a big deal in a really tiny room I went from being a normal person who posted I don't know like three times a year on Instagram to filming myself in public every single day and at first it really sucked I'm quitting my job in yogurt company with my best friend Only a few more months of office coconut... how every share was probably quitting because it hasn't someone I know else happened yet obviously to make fun of me even worse was the self judgment I went to Stanford and now I'm an influencer but there's literally no other option other than to get over it because first and foremost I'm starting a consumer business I'm not doing this to become Alix Earle I'm doing this so I don't have to pay an Alix Earle or meta to reach our customers and share about the brand that we are building oh yeah this is my bestie co-founder Elan and guess what it's f***** working 5,000 yogurt sold in just under 2 months zero dollars spent on customer acquisition So I guess the moral of the story is f*** the haters? not really but for real just go after what you want

Transcript

Hi, my name is KIKI! Earlier this year I quit my cushy job in private equity to go start a yogurt company with my best friend, but also to become a content creator, albeit a nano nano influencer. Like, I guess I'm kind of a big deal in a really tiny room. I went from being a normal person who posted, I don't know, like three times a year on Instagram, to filming myself in public every single day. And at first it really sucked. All I could think about was how every share was probably someone I know sending this video to someone else, obviously to make fun of me. Even worse was the self judgment. I went to Stanford and now I'm an influencer. But there's literally no other option other than to get over it, because first and foremost, I'm starting a consumer business. I'm not doing this to become Alix Earle. I'm doing this so I don't have to pay an Alix Earle or Meta to reach our customers and share about the brand that we are building. Oh yeah, this is my bestie co-founder Elan. And guess what, it's f****** working. 5,000 yogurt sold in just under two months, zero dollars spent on customer acquisition. So I guess the moral of the story is f*** the haters? Not really, but for real, just go after what you want.