I quit my job in private equity to start a yogurt company with my best friend

@couchwoman

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Selling · Other Product

Sourmilk Yogurt

sourmilk.com ↗

Why it worked

The video effectively blends a personal narrative of entrepreneurship with a unique business model, creating a relatable and engaging story that resonates with viewers interested in community-driven brands.

Summary

The creator shares their journey of quitting their job to start a yogurt company called Sourmilk. They explain their 'decentralized farmers market' sales model, which focuses on direct customer interaction and community building.

Structure

1Quitting job to start yogurt company
2Selling out first week and planning next steps
3Explaining the 'decentralized farmers market' model
4Highlighting community connection over just sales
5Asking viewers about sharing and community

Product placement

Sourmilk Yogurt: ACTS - it is the product being made, sold, and consumed. Removing it would change the video. Whole Foods: APPEARS - it is a store in the background. Removing it would not change the video. Shopify: APPEARS - it is a logo on a window. Removing it would not change the video.

Call to action

Go to sourmilk.com to get your yogurt!

Original caption

Basically running a decentralized farmers market these days for @sourmilk #sourmilk #yogurt #probiotics #guthealth

More from @couchwoman

Their other posts in the index, biggest breakout first.

On-screen text

I quit my job in private equity to start a yogurt company with my best friend And after we sold out of 1, 200 yogurts in our first week We decided to go back upstate and do another drop sale here in New York City And to be so crystal clear, we are still prelaunch. Retail takes a ton of money and takes a very long time to get into. So in the meantime, we're determined to get in front of as many customers as possible Here's me doing a literal podcast in my own To spread the word of sour milk We currently call our drop sales model a decentralized farmers market. We meet our customers at pickup locations and hand deliver yogurt. This allows us a touchpoint with every single customer. A lot of companies say they're community first. But really this often means they just have a big following. But humble brag, I think that this sales model actually allows us to connect with our customers and lets them connect with each other Tuesday morning meetups at the Greenwich Ave Equinox ends up turning into a long conversation about dairy and what we love And so my goal is to get more people Of course buying our yogurt but more importantly being part of this community. Talking about gut health and connecting with each other So my question to you is this. What makes you share something with your friends? And perhaps you'll share this.

Transcript

I quit my job in private equity to start a yogurt company with my best friend And after we sold out of 1, 200 yogurts in our first week We decided to go back upstate and do another drop sale here in New York City And to be so crystal clear, we are still prelaunch. Retail takes a ton of money and takes a very long time to get into. So in the meantime, we're determined to get in front of as many customers as possible Here's me doing a literal podcast in my own To spread the word of sour milk We currently call our drop sales model a decentralized farmers market. We meet our customers at pickup locations and hand deliver yogurt. This allows us a touchpoint with every single customer. A lot of companies say they're community first. But really this often means they just have a big following. But humble brag, I think that this sales model actually allows us to connect with our customers and lets them connect with each other Tuesday morning meetups at the Greenwich Ave Equinox ends up turning into a long conversation about dairy and what we love And so my goal is to get more people Of course buying our yogurt but more importantly being part of this community. Talking about gut health and connecting with each other So my question to you is this. What makes you share something with your friends? And perhaps you'll share this.