today I met Harry Styles

@couchwoman

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SoundTikTok sound · original sound - couchwoman

Promoted product

Sourmilkgetsourmilk.com

4 videos

Why it worked

The video leverages a high-interest celebrity encounter to create a relatable, funny, and authentic story that naturally introduces the founder's product.

Summary

A founder recounts her chance encounter with Harry Styles while promoting her yogurt brand, Sourmilk, on the streets of New York. She explains how she tried to give him a case of her product and is now on a mission to get him to try it.

Structure

1Founder introduces the story of meeting Harry Styles
2Explains the context of handing out her yogurt brand
3Describes the interaction and her attempt to give him the product
4Mentions the brand name and the limited availability
5

Original caption

@HSHQ this is your formal invitation to a lifetime supply of @sourmilk yogurt

More from @couchwoman

Product placement

The founder is holding a case of her yogurt brand, Sourmilk, throughout the video.

On-screen text

today I met Harry Styles I was on the streets of New York handing out yogurt for my company I know sounds fake When Harry Styles And Zoe kravitz walk by I'm like this is my moment "I CAN EAT QUITE A LOT OF YOGURT. NO, I EAT LIKE, REMARKABLE AMOUNTS OF YOGURT." - Harry Styles on what talent he would want to have obviously I'm freaking out and I'm like I heard you're obsessed with Greek yogurt kind of smooth of me And by the way I have a yogurt company Called Sourmilk And he goes "sourmilk what's that?" Super fair question because We are literally only in 60 grocery stores in New York City so how would he know but he was super nice and I blacked out and instead of just like ripping open this case of yogurt and handing him one I kept like trying to shove the entire case on him which was not feasible because he was walking around with Zoe Kravitz in Manhattan so he's not gonna carry a case of yogurt but he did say he would look out for it so now I'm on a mission to get Harry Styles to try sourmilk

Transcript

Today I met Harry Styles. I was on the streets of New York handing out yogurt for my company. I know sounds fake. When Harry Styles and Zoe Kravitz walk by, I'm like this is my moment. Because if you saw that interview he did a couple weeks ago, he was quoted saying he eats a disgusting amount of Greek yogurt. Obviously I'm freaking out and I'm like I heard you're obsessed with Greek yogurt. Kind of smooth of me. And by the way I have a yogurt company called Sourmilk. And he goes "Sourmilk what's that?" Super fair question because we are literally only in 60 grocery stores in New York City so how would he know but he was super nice and I blacked out and instead of just like ripping open this case of yogurt and handing him one I kept like trying to shove the entire case on him which was not feasible because he was walking around with Zoe Kravitz in Manhattan so he's not gonna carry a case of yogurt but he did say he would look out for it so now I'm on a mission to get Harry Styles to try Sourmilk.