we need to be honest about our bestselling Grape collection

@allkinds

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SoundTikTok sound · original sound - allkinds

Promoted product

allkindsallkinds.com

14 videos

Why it worked

The video uses a 'problem-solution' narrative structure that validates customer feedback, making the audience feel heard and involved in the product development process.

Summary

The brand explains the history of their popular grape-scented product line, which repeatedly sold out as a limited edition release. They announce the launch of a new, permanent version called 'Grape Candy' that combines the best elements of their previous scents.

Structure

1Acknowledge the popularity of the original Grape collection
2Explain the problem of limited stock and high demand
3Introduce the new permanent Grape Candy collection
4Highlight the product development process and scent profile

Original caption

you asked, we listened 🫣 introducing Grape Candy, a nostalgic signature sent, here for good 🤝🏻 #BeautyTok #signiturescent #perfume #allkinds #hubbabubba

More from @allkinds

Product placement

The entire video is a showcase of the Allkinds Grape Candy product line, including various items like lip masks, body creams, and shower foams.

Call to action

launching 18th June

On-screen text

we need to be honest about our bestselling Grape collection There was one huge problem When we first launched grape with Chupa Chups in 2023, it sold out in just seven weeks. But the biggest problem was we literally couldn't keep it in stock. So we relaunched it with bubblegum in 2025, but yet again, the same thing happened. And because they were launched as limited edition collections, we weren't actually planning on bringing them back. But after you guys kept dm-ing us begging for grape, we had a genius idea. What if we created a unique version that tied in everything you all loved from Grape, but also added in the best elements of your other fave Allkinds scents, which lead us to create Grape Candy. Usually product development can take rounds of amendments to get right, but Grape Candy was perfect from the very first test. She's our most punchy scent yet and feels so nostalgic as it smells just like Hubba Bubba grape. If you know, you know, launching 18th June

Transcript

we need to be honest about our bestselling Grape collection. There was one huge problem with our best-selling grape range. When we first launched grape with Chupa Chups in 2023, it sold out in just seven weeks. But the biggest problem was we literally couldn't keep it in stock. So we relaunched it with bubblegum in 2025, but yet again, the same thing happened. And because they were launched as limited edition collections, we weren't actually planning on bringing them back. But after you guys kept dm-ing us begging for grape, we had a genius idea. What if we created a unique version that tied in everything you all loved from Grape, but also added in the best elements of your other fave Allkinds scents, which lead us to create Grape Candy. Usually product development can take rounds of amendments to get right, but Grape Candy was perfect from the very first test. She's our most punchy scent yet and feels so nostalgic as it smells just like Hubba Bubba grape. If you know, you know, if you've tried and loved our previous Grape limited edition scents or if you're just looking for a new signature scent, Grape Candy has arrived and she's here to stay.