Here's a job that a lot of people SCOFF at...

@bradleyhustles

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SoundTikTok sound · original sound - bradleyhustles

Promoted product

Mattress Business Coursehttps://www.Linktr.ee/BradMattress ↗

Why it worked

The video uses a 'contrarian' hook that promises high income for low effort, which is a high-performing trope in the 'side hustle' niche. By showing the physical inventory, he builds immediate credibility before transitioning to the educational offer.

Summary

The creator explains how he runs a high-profit, low-effort mattress business by appointment only. He invites viewers to learn his method, which he has taught to over 170 people.

Structure

1Hook about a scoffed-at job
2Introduction of the mattress business model
3Explanation of the appointment-only sales process
4Breakdown of potential earnings
5Social proof and CTA to learn more

Product placement

The creator is selling his own business coaching/course on how to start a mattress business, linked in his bio.

Call to action

I'll show you how to do it too.

Original caption

No employees, low overhead, work less than 30 hours per week. Easy $100,000++ income!

More from @bradleyhustles

On-screen text

Here's a job that a lot of people SCOFF at... BUT... if you do this job you're going to make a tremendous amount of $$ money $$ now I don't know why people scoff at it you might laugh too but um I actually do it for a living and so I thought I would come on TikTok and show you what it is and tell you how much money you can make doing it something you can start in your town so if you like making a lot of money without a lot of effort check this out. so when you first see this you're thinking yourself oh this guy owns a mattress store well uh kind of but not really um I sell these things by appointment only so I don't stand around here all day and just hope people come in the door um I do it by appointment so I place simple ads online I set up times to meet people each appointment takes about 20 minutes and here's the cool part you sell one of these and on average you make a few hundred bucks so let's say you have a Saturday afternoon and you set seven appointments and five of them show up and four of them buy in a few hours on a Saturday you can make a thousand or two dollars it's crazy so um I've helped over 170 people across the United States and Canada um get started on this and I love it and I'll show you how to do it too.

Transcript

Here's a job that a lot of people SCOFF at but if you do this job you're going to make a tremendous amount of money. Now I don't know why people scoff at it you might laugh too but um I actually do it for a living and so I thought I would come on TikTok and show you what it is and tell you how much money you can make doing it something you can start in your town so if you like making a lot of money without a lot of effort check this out. So when you first see this you're thinking yourself oh this guy owns a mattress store. Well uh kind of but not really. Um I sell these things by appointment only so I don't stand around here all day and just hope people come in the door. Um I do it by appointment so I place simple ads online. I set up times to meet people each appointment takes about 20 minutes and here's the cool part you sell one of these and on average you make a few hundred bucks. So let's say you have a Saturday afternoon and you set seven appointments and five of them show up and four of them buy in a few hours on a Saturday you can make a thousand or two dollars. It's crazy. So um I've helped over 170 people across the United States and Canada um get started on this and I love it and I'll show you how to do it too.