I'm building a startup in just 90 days.

@justus.so

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SoundTikTok sound · original sound - justus.so

Promoted product

OpenCompanyopencompany.cloud

opencompany is the workspace where agents and humans run your company — a living wiki, workflows, and sessions for every team, on the AI subscriptions you already pay for.

Why it worked

The video uses a high-stakes, time-bound challenge (90 days) combined with a relatable personal struggle (ADHD/overthinking) to build immediate audience investment in the product's development.

Summary

The creator announces his goal to build a startup in 90 days to solve the problem of overthinking and perfectionism. He invites viewers to follow his journey as he documents the process of building his new app, OpenCompany.

Structure

1Creator announces his 90-day startup challenge
2Explains the problem he is solving: ADHD-related overthinking
3Introduces the solution: his new app prototype
4

Original caption

Im Building a startup in just 90 days… It will be creazy <3 #startup #startupjourney #journey #founder #business

More from @justus.so

Product placement

The creator mentions he is building a startup and shows a prototype of his app on a phone screen, which is linked in his bio as OpenCompany.

Call to action

So follow along and we're going to see us tomorrow for day one.

On-screen text

I'm building a startup in just 90 days uhmmmmm Hi My name is JUSTUS and after one entire month of studying I decided to drop out of uni to follow the dream of building my own company and surprise after two years of ups and downs I'm now living in Cape Town and I'm finally building my own startup We got the funding to build an app and I wanted to solve a problem I had for years With more and more screen time My ADHD brain got flooded with so many thoughts and ideas that I ended up doing NONE OF THEM You see I know how to make content but perfectionism overthinking started to hinder me from JUST DOING IT And because I know this problem not only affects me but also many of you out there I wanted to build a solution for it We built a first prototype but to truly make this successful I need to do what I know best and this is social media So over the next 90 days I'm going to take you along on how we build a startup from scratch and hopefully help many people overcome the same problems that I dealt with over the last two years But before you say anything I know building a startup in just 90 days isn't easy but this time I'm NOT doing it alone I got great people beside me and over 12,000 people who already saw me pull something like this off So follow along and we're going to see us tomorrow for day one

Transcript

I'm building a startup in just 90 days. And after one entire month of studying, I decided to drop out of uni to follow the dream of building my own company. And surprise, after two years of ups and downs, I'm now living in Cape Town and I'm finally building my own startup. We got the funding to build an app and I wanted to solve a problem I had for years. With more and more screen time, my ADHD brain got flooded with so many thoughts and ideas that I ended up doing none of them. You see, I know how to make content, but perfectionism and overthinking started to hinder me from just doing it. And because I know this problem not only affects me, but also many of you out there, I wanted to build a solution for it. We built a first prototype, but to truly make this successful, I need to do what I know best, and this is social media. So over the next 90 days, I'm going to take you along on how we build a startup from scratch and hopefully help many people overcome the same problems that I dealt with over the last two years. But before you say anything, I know building a startup in just 90 days isn't easy, but this time I'm not doing it alone. I got great people beside me and over 12,000 people who already saw me pull something like this off. So follow along and we're going to see us tomorrow for day one.