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18.9Talking HeadBefore / After hook
Hook
I'm building a startup in just 90 days.
@justus.so
2.3K followers · usually 2.8K views a post
Views
50.2K
Likes
2.2K
Comments
73
Shares
318
Why it worked
The video uses a high-stakes, time-bound challenge (90 days) combined with a relatable personal struggle (ADHD/overthinking) to build immediate audience investment in the product's development.
Summary
The creator announces his goal to build a startup in 90 days to solve the problem of overthinking and perfectionism. He invites viewers to follow his journey as he documents the process of building his new app, OpenCompany.
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Transcript, structure and on-screen text
5 beats, a 260-word transcript and 45 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
Im Building a startup in just 90 days… It will be creazy <3 #startup #startupjourney #journey #founder #business
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