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207Talking HeadWarning hook
Hook
Yeah, we are f*cked.
@justus.so
2.3K followers · usually 2.8K views a post
Views
549.0K
Likes
33.0K
Comments
127
Shares
242
Selling · Mobile App
Why it worked
The video uses a high-stakes, relatable 'founder struggle' narrative that builds trust through transparency and vulnerability, making the product feel authentic rather than like a polished ad.
Summary
Two startup founders discuss a bug that prevented users from opening their newly launched app. They identify the cause as a single line of code and announce that a fix is on the way.
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Transcript, structure and on-screen text
5 beats, a 81-word transcript and 12 lines of on-screen text — the parts you need to write your own version.
The hook, the summary, why it worked and what it sells stay open on every video, signed in or not.
Original caption
small accident… (fixed) #startup #problem #bug #engineering #app
More from @justus.so
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