Yeah, we are f*cked.

@justus.so

2.3K followers · usually 2.8K views a post

Views

549.0K

Likes

33.0K

Comments

127

Shares

242

SoundTikTok sound · original sound - justus.so

Promoted product

Nova

3 videos2 creators

Why it worked

The video uses a high-stakes, relatable 'founder struggle' narrative that builds trust through transparency and vulnerability, making the product feel authentic rather than like a polished ad.

Summary

Two startup founders discuss a bug that prevented users from opening their newly launched app. They identify the cause as a single line of code and announce that a fix is on the way.

Structure

1Founders admit to a major app launch failure
2They identify the developer responsible for the bug
3The developer acknowledges the mistake
4They quantify the impact of the bug
5They announce the fix and timeline

Original caption

small accident… (fixed) #startup #problem #bug #engineering #app

More from @justus.so

Product placement

The app 'Nova' is mentioned and shown on a smartphone screen.

On-screen text

Yeah F*CKED ****** our App not starting! not starting! the guy behind THE CODE [line of code] not starting! we pushed out an UPDATE and it will be live in the next 24 hours Hopefully

Transcript

Yeah, we are f*cked. Yesterday we launched our app to the App Store and many of you weren't able to open the app. And the reason for this problem, the guy behind the code. Any statements? Don't even. Well, not quite him, but one single line of code. So Eli, how many people are currently having this problem? Must have been like 40 since yesterday. We pushed out an update and it will be live in the next 24 hours. Hopefully.