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@justus.so

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Why it worked

The video uses a relatable "day in the life" format combined with the high-stakes drama of a startup crisis, making it engaging for viewers interested in entrepreneurship. The quick pacing and on-screen text keep the audience hooked.

Summary

The video follows a 21-year-old startup founder through a day that includes cleaning their apartment, working on scripts, meeting with their co-founder to discuss ideas, and dealing with a critical bug in their app. After fixing the bug and submitting an update, they create a waitlist to prevent future issues.

Structure

1Waking up and cleaning
2Working on scripts
3Meeting co-founder and discussing ideas
4Discovering and fixing a critical bug
5Creating a waitlist
6Reflecting on the founder's life

On-screen text

Hi THIS is me... one day of a 21 year old startupfounder I woke before my into the wall my apartment I clean my apartment 30 to work scripts immediately the office co-founder ideas daily answered and a small but surely important right? WRONG was broken was working in not starting video and right? no the bug was We immediately to And fixed any waitlist apartment on never everything this was the life year founder

Original caption

One (normal) day - as a founder! #startup #founder #app #startupstories #founderstory

More from @justus.so

More breakout videos from this creator.

Transcript

Hi. This is me. And here's one day in the life of a 21 year old startup founder. I woke up and before I decided to crash my entire startup into the wall, I cleaned my apartment. I took 30 minutes of silence to work on the daily scripts, packed up everything and immediately headed to the office. I need up with my co-founder, discuss some new ideas, worked for four hours on the daily video series, answered all of your DM, and then realized that we had a small bug in the code. But no panic, it surely won't be that important, right? Wrong. The entire app was broken. Nothing was working. No one was about to log in. I made an emergency video. I tried to fix the back and everything should be fine, right? Fuck no. Nothing was working. The back was way way. We fixed one single line of. Immediately sent the update to Apple. I apologize to all of you. And finally after three hours, we fixed the problem. To not burn any more users and made a weight loss. Head back to my apartment, finished setting up work on a new structure, so this will never happen again. finished everything by 1:00 and this was one day in the life of a 21 year old start.