POV: you found my watercolor brushes for procreate ❤️

@sam.does.art

48.3K followers · usually 2.2K views a post

Views

12.3K

Likes

431

Comments

9

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8

SoundTikTok sound · original sound - holgertene

Promoted product

Procreate watercolor brushes

Digital & Traditional Artist | Brush Maker | Art Educator Helping artists make Procreate feel real 🎨 Shop my brushes, prints, and tutorials ⬇️

3 videos

Why it worked

The video leverages a popular creative software (Procreate) and a visually appealing aesthetic (watercolor art) to showcase a product. The "POV" format and the use of a trending sound (implied by the lack of transcript and short duration) likely contributed to its reach by making it feel like a discovery rather than a direct advertisement.

Summary

The video demonstrates a set of watercolor brushes for Procreate, showing them being used to color in heart-shaped balloons. The brushes are presented as realistic and are part of a set that includes paper textures, watercolor brushes, Procreate stamps, and a guide.

Structure

1Demonstration of watercolor brushes for Procreate
2Coloring heart-shaped balloons
3Showcasing realistic watercolor effect

Original caption

This watercolor brushes for procreate are so realistic ❤️❤️ This set includes: -Paper textures -Realistic watercolor brushes -Procreate Stamps -Procreate guide #procreatebrushes #procreatetutorial #procreatetips #procreatedrawing #procreateinspo

More from @sam.does.art

Product placement

The video shows a user applying watercolor effects to digital drawings of heart-shaped balloons using a set of Procreate watercolor brushes. The caption explicitly mentions the brushes and their features.