Why it worked
The video uses a satisfying, high-quality process demonstration that showcases the product's capabilities in a visually appealing way, making the promotion feel like a natural part of the content.
Summary
The video shows a digital artist using a specific set of watercolor brushes in Procreate to illustrate a honey bear. The final result features the text 'Will you be my honey?' written on the bear's belly.
Structure
- 1Artist outlines the honey bear shape
- 2Artist fills in the yellow and brown watercolor textures
- 3Artist adds details like eyes and shading
- 4Artist writes text on the bear's belly
- 5Final reveal of the completed illustration
Product placement
The watercolor brush set is used throughout the video to create the artwork, with a persistent text overlay promoting it.