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384Talking HeadBefore / After hook
Hook
This is your sign to not give up on that engineering degree
@ram.isaiahk
11.9K followers · usually 4.1K views a post
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1.6M
Likes
213.5K
Comments
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Why it worked
The video leverages a relatable 'rags-to-riches' narrative that provides tangible hope to a specific, stressed-out demographic (engineering students).
Summary
A young engineer shares his personal success story to encourage students currently struggling with their engineering degrees. He explains how his career has provided him with financial stability and a better quality of life.
Structure
- 1Direct encouragement to persist with engineering studies
- 2Personal testimony of financial success at age 23
- 3Explanation of humble beginnings vs current lifestyle
- 4Final call to action to complete the degree
Call to action
Get that engineering degree.
On-screen text
This is your sign to not give up on that engineering degree
AND IF YOU'RE
PLEASE FINISH OUT
THAT ENGINEERING DEGREE.
I'M 23 YEARS
OLD. I LIVE
IN A NICE APARTMENT.
I EAT OUT LIKE
EVERY OTHER DAY.
I CAN GO
TO THE GROCERY
STORE AND GET FOOD,
AND I DON'T
REALLY LOOK AT THE PRICES.
LIKE, I'M NOT
SAYING THESE THINGS
TO BRAG.
I'M SAYING THESE
THINGS BECAUSE I'M
GROW UP WITH MONEY,
AND NOW MY
LIFE IS COMPLETELY DIFFERENT.
GET THAT ENGINEERING
DEGREE.
IT'S GOING TO
CHANGE YOUR LIFE.
Original caption
It will be the best decision of your life #engineer #engineering #softwareengineer #money #college
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