Is this update diabolical??

@daradenney

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Selling · SaaS › Other SaaS

Meta Ad Library

facebook.com ↗

Why it worked

The video leverages a timely and relevant feature update on a widely used platform (Meta Ad Library), providing practical insights and examples that appeal to marketers and business owners. The creator's engaging presentation style and relatable examples likely contributed to its success.

Summary

The creator discusses a new update to Meta's Ad Library that allows users to sort ads by impressions. They demonstrate how this feature can be used to identify top-performing ads for brands like Alo Yoga and Ridge Wallet, and speculate on its implications for both advertisers and competitors.

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Original caption

How I’m wielding this new power: - getting a gut check on what’s actually getting eyeballs from brands - breaking down catalog ads vs influencer/celeb vs other formats - seeing what messaging / persona / product trends are rising to the top - petty stuff like: did this campaign actually work? For instance, I was surprised to see that rings were such a big thing for Ridge Wallet! What do you think about this? Cool or no biggie?