Is this update diabolical??

@daradenney

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SoundTikTok sound · Just A Girl

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Meta Ad Libraryfacebook.com ↗

Why it worked

The video leverages a timely and relevant feature update on a widely used platform (Meta Ad Library), providing practical insights and examples that appeal to marketers and business owners. The creator's engaging presentation style and relatable examples likely contributed to its success.

Summary

The creator discusses a new update to Meta's Ad Library that allows users to sort ads by impressions. They demonstrate how this feature can be used to identify top-performing ads for brands like Alo Yoga and Ridge Wallet, and speculate on its implications for both advertisers and competitors.

Structure

1Introduction to the Meta Ad Library update
2Demonstration of sorting ads by impressions
3Examples of top-performing ads from various brands
4Discussion of the implications for advertisers and competitors
5Concluding question to the audience

Product placement

The video showcases the Meta Ad Library, demonstrating its features for analyzing ad performance and trends for brands like Alo Yoga, Ridge Wallet, and Honeylove.

Original caption

How I’m wielding this new power: - getting a gut check on what’s actually getting eyeballs from brands - breaking down catalog ads vs influencer/celeb vs other formats - seeing what messaging / persona / product trends are rising to the top - petty stuff like: did this campaign actually work? For instance, I was surprised to see that rings were such a big thing for Ridge Wallet! What do you think about this? Cool or no biggie?

More from @daradenney

Call to action

What do you think about this? Cool or no biggie?

On-screen text

facebook.com Meta Ad Library Ads about social issues or politics that have run in the past seven days Ads that have run in the past year in the EU and that have run after July 1, 2020 To find an ad, search for the advertiser. An ad will be reflected within 24 hours of the time of its creation or updates to the ad library Search ads Set your location and choose an ad category to start your search. View search tips. United States All ads Ads Yoga Active status: Active ads Filters Sort by Save search Active Library ID: 1604974610514158 Started running on Jan 21, 2026 Platforms This ad has multiple versions. See ad details Save to Foreplay Alo Yoga Sponsored Consider this your sign to shop. aloyoga.com Shop the best yoga wear for comfort and to last. Wear-tested. Shop Now Active status: Active ads Filters (1) Sort by Impressions: high to low Most recent Active Library ID: 1604974610514158 Started running on Jan 21, 2026 Platforms This ad has multiple versions. See ad details Save to Foreplay Alo Yoga Sponsored Cue the instant heart eyes-Candy Heart Pink is here. aloyoga.com Shop the best yoga wear for comfort and to last. Wear-tested. Shop Now Top performers from Ridge (not my client!) Did not know rings were that huge for them! Top performers, by impressions from Honeylove (also not a client!) - spotting trends - celebrity vs influencer - DPA - etc - oh did that campaign work? Let's see. - double checking top performing ads from agencies (if I'm feeling petty) Low impression count RINGS FOR EVERY MAN COMFORT AND BUILT TO LAST RIDG WALLET.EU The Ridge Ring Set 2x FREE REPLACEMENTS Shop now

Transcript

Is this update diabolical?? This new update on Meta Ad Library adds this kind of diabolical... I'm not even totally sure how I feel about it yet. So let me just show you really quick. Inside of Ad Library, you can see all of the ads that an advertiser is currently running. But now these are sorted by impressions, which means that you can see which ads are getting the most spend and eyeballs, aka catalog ads. Like the Alo top performer. DPA aka catalog ads. Top performers from Ridge (not my client!) did not know rings were that huge for them! I checked a number of my clients' ad libraries today and uh, yeah, it's accurate. And you can even see like which ads are barely getting any spend at all. Low impression count. Top performers, by impressions from Honeylove (also not a client!) almost exclusively creator content! So this is obviously dope because we can go to our competitors, we can go to brands that we admire and actually see what is getting the most spend. But that also means that our competitors can do that to us. So, spotting trends, celebrity vs influencer, DPA, etc. Oh, did that campaign work? Let's see. Double checking top performing ads from agencies (if I'm feeling petty). The way that I was personally using it this morning is I was actually looking at a few really big brands and seeing what their distribution was between catalog ads versus business's usual video versus static. What do you think? Is this a little diabolical? Are you mad at it? Or do you think this is dope?